[2012 trends] The new frontiers of market research

[Leanne Freeman] I think 2012 will be a fascinating year for market research in South Africa, as more specialist tools and techniques are increasingly absorbed into mainstream methodologies. New technology will be a key driver, but this will be carefully balanced by efforts to really understand consumer behaviour by directly engaging respondents. 20 Jan 2012 12:08

Martin Lindstrom to kick off African tour in Joburg

JOHANNESBURG: The impact of subliminal advertising and the influence of neuroscience in marketing will be the subjects of an Africa-wide tour in 2009 by author and branding expert Martin Lindstrom. The book, Buyology, released on 19 October in New York, is the result of a study on "neuromarketing," which analysed thousands of volunteers. 22 Oct 2008 10:22