Rama margarine's re-launch of its image has been a makeover that has gone beyond new packaging. To maximise impact and reiterate strong brand reputation as the number one choice of margarine, the Primedia Outdoor medium was chosen to give wide coverage to the campaign, with a carry-through of the pay-off line "It'll get you going!" which has been highlighted in the new TV commercial.

[30 May 2006 10:01]

SEND TO A FRIEND  |   PRINT