It's time for marketers to make the shift from event dollies to boardroom ambassadors.
Nicole Zetler 10 Oct 2013 08:00
One of the very first rules you would learn when going into business is to treat your customer as a king. We all know it and we've all said it, yet how many marketers truly understand what makes their...
Nicole Zetler 29 Jul 2013 14:22
According to a news article in Target Marketing, 41% of consumers said they would consider ending a brand relationship because of irrelevant marketing - and 22% already have. That only leaves a little...
Nicole Zetler, Issued by Yellowwood Future Architects 22 Apr 2013 09:46
Nothing is as important in marketing as relevance. If your products, services, communications and experiences are not relevant to the people you are trying to reach, you may as well pack up and go...
Nicole Zetler, Issued by Yellowwood Future Architects 3 Apr 2013 10:40
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