https://www.bizcommunity.com/PressOffice/imagineNATIONAlliance 15 https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/PressOffice/imagineNATIONAlliance en-us Fri, 14 Aug 2026 14:24:34 +0200 https://www.bizcommunity.com/Article/196/11/235454.html I don't want to age myself and reminisce about the good old days, but...if I think back to the start of my career as a brand manager at Reckitt Benkeisser or Colgate Palmolive, it was marketing at its most pure. As brand managers, we were responsible for the P and L of our brands and this included, for example, picking fragrances for soaps to make the product both margin-rich and at the same time laden with consumer appeal, so that it not only flew off the shelf but flew off the shelf profitably. Brand managers were responsible for the value proposition in its entirety and we led the business teams and new business development initiatives. 1-235454 Mon, 30 Jan 2023 13:15:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/168/232806.html In the past, a retailer's online strategy consisted largely of a website, possibly with some e-commerce functionality. It was the next frontier in the digital space and everyone who was anyone in the retail world had one. 1-232806 Mon, 24 Oct 2022 11:39:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/731/224060.html It is a bold person these days who attempts to see into the future. If the last two years have taught us anything, it is probably that predicting trends in retail or elsewhere is an extreme sport. 1-224060 Fri, 14 Jan 2022 11:28:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/394/213740.html Online retail is estimated to still be only about 2% of total retail sales in South Africa vs 16% elsewhere in the globe. This is despite having been given a proverbial shot in the arm by coronavirus and lockdown. 1-213740 Tue, 09 Mar 2021 08:11:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/394/212547.html Significant changes to consumers' shopping behaviour as brands step up 1-212547 Fri, 29 Jan 2021 07:49:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/211504.html A review of 2020 and what it holds for our festive season and 2021 1-211504 Mon, 14 Dec 2020 13:02:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/182/211204.html The rhythms of the retail calendar were as predictable as the tides, that is until South Africa caught the Black Friday bug, which has been growing every year as a key retail shopping occasion. In 2019, an estimated R6bn was spent over Black Friday in South Africa. But that was last week and now it is early December and retailers shift into an even higher gear, trying to get their share of the biggest shopping season after a long and very trying year. 1-211204 Mon, 07 Dec 2020 09:43:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/423/202809.html The Covid-19 global pandemic is the absolute definition of something that is outside of all of our controls. Whilst we cannot change what is happening, we can decide how to respond to it. This is true for us as individuals, as a country and even as a planet. As a small business owner and marketer, I'm interested in the decisions and actions that brands and businesses are taking during this time especially since it feels as if the way we think, live, work, shop, as well as the way we go about our everyday lives, might shift even after the virus is under control. 1-202809 Mon, 20 Apr 2020 10:43:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/33/197043.html The 2019 South African digital customer experience report 1-197043 Wed, 23 Oct 2019 13:24:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/394/196760.html A new research report warns of the importance for online retailers to fix technical glitches like slow site speed and payment errors well before Black Friday and the festive season really hits. 1-196760 Thu, 17 Oct 2019 13:13:00 +0200 Bizcommunity All South Africa