https://www.bizcommunity.com/PressOffice/AskAfrika 15 https://www.bizcommunity.com/res/img/logo.gif https://www.bizcommunity.com/PressOffice/AskAfrika en-us Tue, 11 Aug 2026 07:11:01 +0200 https://www.bizcommunity.com/Article/196/19/88764.html The way forward according to the Ask Afrika Orange Index 1-88764 Tue, 05 Feb 2013 10:28:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/78951.html The Target Group Index (TGI) in partnership with Media 24's City Press and Rapport hosted over 130 brand owners at the 2012 Icon Brands awards event on the 18 July 2012, held at The Hilton in Sandton. It was an auspicious day to acknowledge three special celebrations: Nelson Mandela's 94th birthday, awarding iconic brands in South Africa and TGI's 10 year birthday. Icon Brands celebrate and benchmark those brands that have retained their unique identities over time and are relevant to South Africa's multicultural and diverse population. 1-78951 Wed, 25 Jul 2012 09:32:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/67684.html The annual Ask Afrika Trust Barometer has been providing a valuable report on the most trusted and admired companies and leaders in South Africa since 2004, and the 2011 results have just been released. The Trust Barometer is seen as a credible measurement tool that measures corporate trust and reputation, taking the South African business and societal challenges into account. 1-67684 Thu, 24 Nov 2011 13:28:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/67376.html Customer service has moved beyond buzzwords and is demanding attention, since the new connected age increases customer expectations. There are global drivers of change in the new "connectedness era" requiring a new phase of business transformation. A changing society and more demanding customers, with less time in a globally connected world, are the drivers behind changing service expectations. Today's sophisticated customer is immersed in a technologically connected world and demands being the centre of attention, where they expect better quality in real-time at a cheaper rate. 1-67376 Fri, 18 Nov 2011 11:41:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/51359.html South African's have voted with their wallets and hearts, to establish seventeen ICON brands. ICON brands are loved and used by our Rainbow Nation. These are brands that have established a durable and timeless relationship with South African consumers, irrespective of background or living standard. These truly South African brands have earned their status as ICONS through the usage and loyalty of South African people irrespective of class, colour or creed. These are brands that have created a common experience across the nation, often on a daily basis. 1-51359 Tue, 24 Aug 2010 10:21:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/49939.html Why so lucrative? Afrikaans is a widely spoken language, with 18% of the SA population calling it their home language. It has been long known that the Afrikaans market presents profitable opportunities for companies, holding almost a quarter of the total South African populations' spending power. According to TGI SA (Target Group Index South Africa) Afrikaans consumers are twice as likely as the general population to fall into the highest earning brackets and when compared to other market segments they earn more year on year. From the TGI SA survey, Afrikaners have an average monthly personal income of R6 516 compared to an average of R4 648 for the total population. That means that on average, they have almost R2 000 more to spend a month than the rest of the South African market. 1-49939 Tue, 13 Jul 2010 12:42:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/48997.html South Africa is known for its diverse cultures, eleven official languages, breathtaking places and welcoming people. South Africa's youth - tomorrow's future - is the epitome of our country's uniqueness. Understanding South Africa's youth, their preferences and behaviours is any marketer's dream. TGI (Target Group Index), exclusively owned by Ask Afrika - a leading South African market research company, can assist marketers in understanding this dynamic group of people. 1-48997 Tue, 15 Jun 2010 11:29:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/48738.html TGI SA has announced in Johannesburg that they have released a brand awareness measure in their continuous single-source brand, product and media survey. Top-of-mind and spontaneous brand awareness levels in 23 product categories is available in the 2009B release. 1-48738 Tue, 08 Jun 2010 17:15:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/48469.html Finmark Trust has announced the appointment of Ask Afrika, one of South Africa's leading research houses, as their preferred and new research partner to conduct the annual Finscope study, which is a key FinMark Trust initiative, in 2010. Since its inception in 2003, the renowned Finscope South Africa project has been providing annual insights into how consumers source their income and manage their financial lives. 1-48469 Wed, 02 Jun 2010 10:33:00 +0200 Bizcommunity All South Africa https://www.bizcommunity.com/Article/196/19/47916.html 55% support the President, supporters more confident in integrity of political institutions 1-47916 Wed, 19 May 2010 12:02:00 +0200 Bizcommunity All South Africa