|"Any genuine philosophy leads to action and from action back again to wonder, to the enduring fact of mystery."|
|"We can be absolutely certain only about things we do not understand."|
|"The human body has two ears and one mouth. To be good at persuading or selling, you must learn to use those natural devices in proportion. Listen twice as much as you talk and you'll succeed in persuading others nearly every time."|
|"Most of the change we think we see in life is due to truths being in and out of favour."|
Robert Frost, The Black Cottage, 1914.
|"Changing the way we measure things is vital. So is decompartmentalising society - making sure that economics and politics are not divorced from other crucial areas of life."|
|"Facts are stubborn, but statistics are more pliable."|
|"Opinion is that exercise of the human will which helps us to make a decision without information."|
|"Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party."|
|"Action seems to follow feeling, but really action and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling, which is not."|
|"Every legend, moreover, contains its residuum of truth, and the root function of language is to control the universe by describing it."|
James A. Baldwin
|"The key to accepting responsibility for your life is to accept the fact that your choices, every one of them, are leading you inexorably to either success or failure, however you define those terms."|
|"The essence of our effort to see that every child has a chance must be to assure each an equal opportunity, not to become equal, but to become different - to realize whatever unique potential of body, mind and spirit he or she possesses."|
|"The best way to predict the future is to invent it."|
|"The only way to discover the limits of the possible is to go beyond them into the impossible."|
Arthur C. Clarke
|"Somewhere, something incredible is waiting to be known."|
|"You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions."|
|"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."|
David Ogilvy, 1963.
|"First get your facts; then you can distort them at your leisure."|
|"Most people, sometime in their lives, stumble across truth. And most jump up, brush themselves off, and hurry on about their business as if nothing had happened."|
Sir Winston Churchill
|"Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results."|
Michael P. Ryan, of Allied Chemical Corp, 1968.
|"A coincidence is a trend we have decided not to take seriously."|
Philip Slater, The Wayward Gate: Science and the Supernatural.
|"Growth is a greater mystery than death. All of us can understand failure, we all contain failure and death within us, but not even the successful man can begin to describe the impalpable elations and apprehensions of growth."|
Norman Mailer, US writer. Advertisements for Myself
|"It takes a lot of imagination to be realistic, because reality is so much more than we imagine."|
Alpha Dog Lo
|"Research is the process of going up alleys to see if they are blind."|
|"Advertising did not invent the products or services which called forth jobs, nor inspire the pioneering courage that built factories and machinery to produce them. What advertising did was to stimulate ambition and desire - the craving to process, which is the strongest incentive to produce. To satisfy this craving the factory was impelled to turn itself into a growing factory; and then, by the pressure of mass demand, into many factories. Mass production made possible mass economies, reflected in declining prices, until the product that began as the luxury of the rich became the possession of every family that was willing to work."|
Bruce Barton, chairman of BBDO, 1964.
|"Every path to a new understanding begins in confusion."|
|"Labour was the first price, the original purchase - money that was paid for all things. It was not by gold or by silver, but by labour, that all wealth of the world was originally purchased."|
Adam Smith, Scottish philosopher and economist, 1723 - 1790.
|"I don't like giving names to generations. It's like trying to read the song title on a record that's spinning."|
|"I know quite certainly that I have no special gift. Curiosity, obsession and dogged endurance have brought me my ideas."|
|"Growth for the sake of growth is the ideology of the cancer cell."|