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"I do not read advertisements - I would spend all my time wanting things."
Franz Kafka
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"Kodak sells film, but they don't advertise film. They advertise memories."
Theodore Parker
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"In the end, the customer doesn't know, or care, if you are small or large as an organisation...she or he only focuses on the garment hanging on the rail in the store."
Giorgio Armani
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"Your premium brand had better be delivering something special, or it's not going to get the business."
Warren Buffett
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"Creativity comes from trust. Trust your instincts. And never hope more than you work."
Rita Mae Brown
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"The toughest thing about success is that you've got to keep on being a success."
Irving Berlin
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"The absolute fundamental aim is to make money out of satisfying customers."
Sir John Egan
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"An idea can turn to dust or magic depending on the talent that rubs against it."
William Bernbach
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"You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere."
Lee Iacocca
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"Advertising says to people, "Here's what we've got. Here's what it will do for you. Here's how to get it.""
Leo Burnett
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"If you want success, then don't rely on other people to do what YOU can do!"
Sasha Azevedo
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"This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back."
John Ilhan
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"The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell."
Jay Abraham
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"When people aren't having any fun they seldom produce good advertising."
David Ogilvy
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"As we go forward, I hope we're going to continue to use technology to make really big differences in how people live and work."
Sergey Brin
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"The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling."
Stuart Wilde
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"Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking."
Anita Roddick
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"If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income."
Jay Abraham
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"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."
Richard Branson
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"Business opportunities are like buses, there's always another one coming."
Richard Branson
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"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
Leo Burnett
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"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
Philip Kotler
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"Advertising is like learning -- a little is a dangerous thing."
P Barnum
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"You create your opportunities by asking for them."
Patty Hansen
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"The pride of success is hard work, dedication to the job at hand, and determination that whether we win or lose, we have applied the best of ourselves to the task at hand."
Vincent Thomas Lombardi
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"The achievement of your goal is assured the moment you commit yourself to it."
Mack R. Douglas
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"Leadership is the capacity to translate vision into reality."
Warren G. Bennis
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"Whenever you see a successful business, someone once made a courageous decision."
Peter F. Drucker
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"What you say in advertising is more important than how you say it."
David Ogilvy
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"Great things are accomplished by talented people who believe they will accomplish them."
Warren G. Bennis
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Connected by: Uninet
