Ad agencies are “bottom-feeders” - Alistair King [Vivian Warby] Alistair King, creative director of KingJames and one of the judges in this year's Loeries Awards, tells it as it is in the industry these days, no bars held. “We have become bottom-feeders,” he says, talking quite frankly about ad agencies in the new era. 24 Jul 2008 23:54
Destination SA always better on the big screen South African Tourism is launching a global cinema advertising campaign that will take destination South Africa commercials to more than 1770 cinema screens in Australia, France, Germany, the Netherlands, Canada, the UK and the US. The campaign launches next month in Canada and runs until February 2009. 24 Jul 2008 23:51
Rapid corporate adoption of social media [Walter Pike] Twice as many rapidly growing companies believe that social media is very important in their marketing strategy in 2008 than did in 2007, with 77% using at least one form of social media, according to new research released by the University of Massachusetts Dartmouth Center for Marketing Research. The subject of the research was the Inc 500, a list of the fastest growing companies compiled by Inc Magazine. 24 Jul 2008 23:46
The return of Noot vir Noot Noot vir Noot, officially the longest running game show in South Africa and also the most popular Afrikaans TV show ever, returns to SABC2 for a groundbreaking 31st season from next Friday, 1 August 2008 at 7.30pm. 24 Jul 2008 23:43
Your winners - the Encounters Audience Awards The winners of this year's Audience Award at The Encounters South African International Documentary Festival are Shamiela's House directed by Robyn Rorke for Best South African Documentary, and Angel's in the Dust directed by Louise Hogarth for Best International Documentary winner, it was announced today, Thursday, 24 July 2008. 24 Jul 2008 19:04
Debut of cultural district brochure The first annual Newtown Brochure - published and project managed on behalf of the Newtown Management District (NMD) by Blue Planet Media - is now available, focusing on the potpourri of cultural, educational and tourist attractions in Newtown, Johannesburg, ranging from museums, art galleries, restaurants, theatre, dance and live music. 24 Jul 2008 19:03
Spread it with Jam Sandwich SABC2's new music “reality”/documentary show Jam Sandwich is a 13-part reality/documentary/entertainment series where musicians from different market segments of the South African music spectrum are put together to collaborate. Jam Sandwich promises to deliver television that opens the door on how musicians work, how they create and what they are really capable of, given a free rein without the demands of commercial success. 24 Jul 2008 19:01
HDI, MTV partner for industry roadshow Youth market specialists HDI Youth Marketeers and music and youth entertainment network MTV Networks Africa are joining force to create a roadshow designed to show advertising and media planning agencies what's really going on in the forever evolving youth space, and how to tap into it. 24 Jul 2008 18:59
Free Madiba birthday special serves over 10000 When a public challenge was issued to Nando's last week by SABC2's Morning Live to better its offer of free meals to everyone 90 years and older in honour of Nelson Mandela's birthday, Kevin Utian, Nando's MD, immediately picked up the gauntlet. He opened up the offer to include every South African who shares a birthday with Madiba, and by the end of business on Friday, 18 July, an astonishing 10,800 free birthday meals had been dished out to South Africans around the country. 24 Jul 2008 11:19
New agency takes Checkers account The decade-and-a-half relationship between Checkers and Berry Bush/BBDO Cape Town is now over. "This year, in 2008, we decided that it was time to make sure that we were still receiving the best brand insight available in the industry," says Neil Schreuder, marketing manager for the Shoprite Checkers Group. "After the pitching processes we decided on NINETY9CENTS to handle our full advertising account.” 24 Jul 2008 09:34
Company news
Gearhouse at the Loeries - Gearhouse SA It's time for the annual Loerie Awards, and Gearhouse SA is more involved than ever in this highlight on the advertising industry's calendar. 24 Jul 2008 18:55
Fourth season of Let's Fix It launches - e.tv One of e.tv's most popular programmes, Let's Fix It, returns for its fourth season on Tuesday 29 July at 8.30pm. Once again, the programme will focus on looking to lend a helping hand to those in need. 24 Jul 2008 18:37
juju adds flash to The 2008 Loerie Awards - juju For the third year in a row, juju has been selected by The Loerie Awards and H-Factor to supply show graphics and titles. In January 2008, when H-Factor unveiled their plans for the 30th anniversary show, they briefed juju to focus exclusively on Saturday night. 24 Jul 2008 18:31
DStv - so much more with CineMARK - CineMARK Innovative broadcast medium DSTV has selected cinema advertising, and CineMARK, as a major part of their new advertising campaign. The campaign will run for a period of 30 weeks, launching on the 5th September 2008 until the 2nd April 2009. 24 Jul 2008 18:26
iLogic gets to know Ronald Sassoon - iLogic iLogic's latest website development for the iconic Ronald Sassoon Jeans brand forms an integral part of the brand's revival. 24 Jul 2008 18:21
Linear Stand point-of-sale and brochure holder - Right Stuff Upgrade your showroom with the latest brochure/banner display combo - the Linear Stand. Made from durable materials, this high-quality point-of-purchase system is designed and manufactured to the highest standards and has a superb finish. 24 Jul 2008 18:07
Qualify with a Diploma in Communications Management from Vega which specialises in marketing and brand strategy.
The second semester commences on the 30th July and there are still a few spots open. Modules include: Principles of Brand Building, Market Information Management and Media Efficiency in Brand Building to mention a few.
Contact us on Jozi 011 326 3486, Durbs 031 266 2595 or iKapa on 021 425 7591. Vega The Brand Communications School
Africa's leading daily advertising, marketing and media news resource for the industry!
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When a public challenge was issued to Nando's last week by SABC2's Morning Live to better its offer of free meals to everyone 90 years and older in honour of Nelson Mandela's birthday, Kevin Utian, Nando's MD, immediately picked up the gauntlet. He opened up the offer to include every South African who shares a birthday with Madiba, and by the end of business on Friday, 18 July, an astonishing 10,800 free birthday meals had been dished out to South Africans around the country. 24 Jul 2008 11:19
One of e.tv's most popular programmes, Let's Fix It, returns for its fourth season on Tuesday 29 July at 8.30pm. Once again, the programme will focus on looking to lend a helping hand to those in need. 24 Jul 2008 18:37
Upgrade your showroom with the latest brochure/banner display combo - the Linear Stand. Made from durable materials, this high-quality point-of-purchase system is designed and manufactured to the highest standards and has a superb finish. 24 Jul 2008 18:07
