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Mike Abel's profile on Bizcommunity

Mike Abel is chief executive partner of M&C Saatchi Abel, which he launched in South Africa in February 2010. He is the former COO of Ogilvy South Africa and CEO of M&C Saatchi Australia. Contact Mike on tel +27 (0)21 421 1024 (Cape Town) or +27 (0)11 263 3900 (Johannesburg), email , follow him on Twitter at @abelmike and read his blog at mikeabel.wordpress.com.
All | Articles | Profile
Making new consumer connections

[Mike Abel] Hi there. My name is Mike and I am a rejuvenile. You can even call me an adultescent if you wish. I didn't know these terms until recently, when an old friend of mine sent me a brilliant article which she had written, on the demand for certain cupcakes in New York. In this piece she uses these terms to underpin the reason for the said demand. I stole them. The words, not the cupcakes.

Posted 5 years ago | Like
Authenticity - the new fake or vice versa?

[Mike Abel] Having spent 21 years trying to understand brands, and consumers relationships with products, there are still some campaigns which get me wondering what makes people buy one product over another. And the luxury category has recently got me wondering exactly what we are aspiring to.

Posted 6 years ago | Like
Forever in blue jeans

[Mike Abel] In Neil Diamond's classic hit, he begins with the lyrics "Money talks, but it don't sing and dance and it don't walk". He goes on to say that's why he'll forever be in blue jeans. These words have been plaguing me of late, since I chanced upon them some weeks back, hidden on my iPod.

Posted 6 years ago | Like

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