[Mike Stopforth] Budget car rentals in the United States, www.budget.com, is making waves in marketing and advertising circles with the launch of Up Your Budget, www.upyourbudget.com, a 16-city treasure hunt campaign with total prize money of $160k ($10k per winner, per city). The concept is significant as it marks the birth of the first entirely blog-based viral contest campaign in marketing history.
[Mike Stopforth] To blog or not to blog... your customers are doing it. The question is - are you? Blogs ('weblogs') are a force to be reckoned with. They have exploded onto the global scene, evolving rapidly from a miniscule technical fad to a media phenomenon. Businesses need to know how to deal with blogs, and must decide if and how to use this powerful new technology.
[Mike Stopforth] News broke on 6 October 2005 that media monolith AOL forked out $25 million to acquire Weblogs Inc., a network of just over 80 popular, industry-leading blogs. All this happened while rumours spread of talks between Gawker Media, another prominent blog network, and News Corp. Hundreds of venture capital investors are watching fast-growing blogs and blog networks (9rules, as another example), searching relentlessly for the next big thing. Without question, blogging has evolved from geeky fad to mainstream medium.