Banele Rewo

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Banele Rewo
I will tell you though straight the ADVERTISING industry is racist.The only blacks at the dinner party avoid us like a plague,call us stupid, and a nuisance.One day it will all make sense.
Posted 2 years ago | Like
The creative industry needs change

The creative industry needs change[Banele Rewo] The 'creative industry needs change, but where are the creatives?' excuse should be retired. The rhetoric continues to stagger while actions are stagnant. (video)

Posted 2 years ago | Like (4)
Banele Rewo
[Marketing & Media] The Rise and Rise of SKYY VODKA – A view from Main Market Activations | khendamarketingsolutions http://bit.ly/Ix0RAE
Posted 2 years ago | Like
Banele Rewo
[Marketing & Media] "Some careers need a qualification, some need a family friend. I need a horny and married business man. Please help me climb up the ladder" http://bit.ly/J2pIcK
Posted 2 years ago | Like (1) | You like this
Banele Rewo
[Marketing & Media] Young creatives are collaborating to create their own reality and here is the proof http://tinyurl.com/cq4nnao
Posted 2 years ago | Like
Banele Rewo
That has to be the most honest take on the people of Johannesburg. http://tinyurl.com/d5nozw7
www.icreatewecreate.com
Posted 2 years ago | Like
Banele Rewo
Banele Rewo submitted the showcase: May Johannesburg Bless You

Johannesburg’s traffic lights, intersections and stop signs almost seem naked and missing an important feature if there is no beggar in the vicinity. This is one of the city’s features that both serves as a constant reminder of the country’s history, a litmus test of the present and a glance into the future. Beggars hang a piece of cardboard on their necks with almost the same desperation and heaviness delivered by the content of the words written on it. The passer-by is savagely hi-jacked and kept hostage for a few seconds while with every word they are drawn deeper into a life of a complete stranger. The viewer is then offered an option to leave the intersection with grinding guilt or pay a ransom and with God’s blessings buy another day in paradise. The viewer is also subliminally reassured that their lives are more comfortable, well off and comprehensively better that of “others”. But, is there an “others”? Or are we all the same at the end of the day when that moment of reflection visits just before we sleep? What would the “comfortable general public” write if they were to write their stories on pieces of cardboard? What are their desperations? What is their story? Is it a story that links us all and keeps us waking up to go chase our different endeavours on a daily in this high rise jungle called Johannesburg? Or are we different with different fortunes and despairs? Johannesburg is a place of dreams and hopes shattered or realised. If we didn’t’ know better we would call it a God. Jo’burg is loving, demanding of praise, nurturing, brutal, generous, protective and harsh. We almost owe our lives to it and it owes its life to us. It shapes our view of the world, what we are today and wish to be. Johannesburg is the uncelebrated God. From the time we wake till we retire back to our homes, we unconsciously ask Johannesburg to bless us and may its favour fall upon us. “May Johannesburg Bless Me” is an unconscious prayer. Authentic Creatives seeks to answer these uncommon questions. We want to tell the story of the supposedly “comfortable” public. Stories about lives and personal problems that seem disconnected yet one worse than the other.

Posted 2 years ago | Like (1)
[2012 trends] The cheese has moved for brands and youth

[2012 trends] The cheese has moved for brands and youth[Banele Rewo] From a marketer's perspective, we miss the mark from the moment we fail to understand the uniqueness of the South African youth market. The cheese keeps moving while we are wielding text books and strategies from 1996, 2010 or even September 2011, which may be off the mark and off the streets by June 2012.

Posted 2 years ago | Like (4)
Banele Rewo
[Marketing & Media] Photo: vintageanchor: http://tmblr.co/Z-mFDxEWIeRU
Posted 2 years ago | Like
Banele Rewo
[Lifestyle & Entertainment] Magazine Editor - Online Content Bar http://icreatewecreate.com/magazine-editor-online-content-bar/ via @authencic_cred @jhblive
Posted 2 years ago | Like