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Marrying brand promise and delivery

Janice Spark[Janice Spark] Brand strength is often quantified in terms of the customer's perceptions of, and attitudes towards, a company - the closer the customer experience is to the 'brand promise', the stronger the brand. And strong brands enjoy long term customer loyalty, top line growth and increased shareholder value.

Posted 12 years ago | Like
The brand is the business

Janice Spark[Janice Spark] The biggest issue facing marketers today is not integration, synergizing channels, or driving a 360° marketing campaign, but rather, having a brand-led business.

Posted 15 years ago | Like