The 'W' manifesto: five
So, in the fifth and final part of this particular blog series of 'W' manifesto I will cover how to start building a navigator. For details on what a navigator is see blog 1, blog 2, blog 3 and blog 4.

Comments [1] [15 Apr 2009 13:55]

The 'W' manifesto: four
My previous two posts introduced the idea that since consumers are bombarded with choice, a new industry is on the rise. I'm talking about "navigators" or organisations whose sole purpose is to offering guidance and info in order for consumers to make the best choice between products and services.

Comments [1] [07 Apr 2009 12:11]

The ‘W’ manifesto: free
In my last post I covered the idea that too much choice is having a negative impact on the consumer, and this will birth an industry of "navigators".

Comments [1] [24 Mar 2009 18:57]

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