Critical look at Woolies Lovebirds campaign

[Kim Penstone] Given the success of the recent Woolworths Lovebirds campaign, in not only raising R100 000 for charity but also raising awareness of the growing importance of the social networking space for brands, Bizcommunity.com thought it would be interesting to examine in closer detail the mechanics of this particular campaign - what worked, what didn't, what frustrated and what elicited warm fuzzy love for the Woolworths brand… 18 Feb 2010 10:19

Kidnapped Woolies lovebirds: ambush marketing at its best?

[Kim Penstone] If you thought launching a brand into customer-owned traditional cyberspace was scary, try doing it in the wild wild west of the social networking arena. Just ask Woolworths. When this much-loved retail brand decided to use Valentine's Day to mark its first foray into the social networking space via Twitter, it immediately discovered just how fluid and fast-flowing this particular medium can be. [see Fin24's challenge to industry] 12 Feb 2010 13:08

Media24 acquisition of Primedia mags ‘no surprise'

[Kim Penstone] It's a done deal. Media24 has bought the magazine portfolio of Primedia Publishing for an undisclosed sum and staff at Primedia are packing their bags for the now-confirmed move to Protea Place. 11 Nov 2009 09:11

SAB launches campaign to combat alcohol abuse

[Kim Penstone] South African Breweries (SAB) recently launched a bold advertising campaign to counter prevailing alcohol abuse amongst South African drinkers. The campaign is part of a multifaceted initiative to combat alcohol abuse in South Africa. 23 Oct 2009 09:03

Intl brand ditches agency for crowdsourcing

[Kim Penstone] International Unilever brand Peperami has ditched its existing agency in favour of the South African-developed online ‘social think tank', IdeaBounty.com. Needless to say, creative executives aren't convinced. 1 Sep 2009 11:50