Articles



The copywriting mistakes most clients make
The copywriting mistakes most clients make

If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting...

By Chemory Gunko 9 Jul 2014

Four things you need to know about brand guidelines
Four things you need to know about brand guidelines

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...

By Chemory Gunko 3 Jul 2014

What does a good boss look like?
What does a good boss look like?

We speak about good bosses and bad bosses all the time... okay, no wait, we actually only speak about bad bosses all the time.

By Chemory Gunko 11 Apr 2014

Chemory Gunko
The modern marketing conundrum

You'd think with the explosion of digital media over the past few years that it would be easier than ever before to reach people with marketing, news and information that is relevant to their businesses and lives.

By Chemory Gunko 4 Apr 2014

Chemory Gunko
So you've started your own business... and it's damn scary

Starting any new venture, whether it's personal or business related, is scary.

By Chemory Gunko 3 Apr 2014

Chemory Gunko
Brand building for the internet

In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.

By Chemory Gunko 7 Oct 2013

Chemory Gunko
What your website should do for you

Websites are one of those funny pieces of marketing collateral - most businesses understand they need one, yet for many it's still seen as a grudge purchase.

By Chemory Gunko 19 Sep 2013

Chemory Gunko
Rules 34, 35 and digital marketing

For the non-techs and occasional web users out there, you've probably never heard of the Rules of the Internet.

By Chemory Gunko 5 Aug 2013

Chemory Gunko
Copywriting, the internet & infotainment

Take a long, hard look at your company's copywriting - is it simple enough for anyone to understand and is it entertaining enough to keep you reading all the way through?

By Chemory Gunko 19 Jul 2013

Chemory Gunko
Five reasons you should open your own business

When I first announced just over a year ago that I was starting my own business, I had to face all the naysayers and haters; it seems like everyone has a reason for you to not start your own business.

By Chemory Gunko 5 Jul 2013

Chemory Gunko
The many problems with working on risk

I'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk.

By Chemory Gunko 14 Jun 2013

Chemory Gunko
Think twice before cutting your marketing budget

With another looming economic dip, and a further increase in energy and fuel prices, no doubt many companies are already looking around at what they can cut to further reduce overheads and expenses.

By Chemory Gunko 6 Jun 2013

Chemory Gunko
DIY marketing dos and don'ts

Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.

By Chemory Gunko 21 May 2013

Chemory Gunko
The anatomy of a logo

Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.

By Chemory Gunko 6 May 2013

Chemory Gunko
The thing about brand guidelines

With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.

By Chemory Gunko 17 Apr 2013

Chemory Gunko
Dear Job Seeker

With our staggering unemployment rates and high competition for every advertised post, you'd think job seekers would put more effort into how they present themselves.

By Chemory Gunko 2 Apr 2013

What should a content-managed website cost?
What should a content-managed website cost?

The R40-million Free State CMS website debacle raises an interesting question - what should you expect to pay for a content managed website and where is your money actually going?

By Chemory Gunko 20 Mar 2013

Chemory Gunko
How to make it as an entrepreneur

Being an entrepreneur is scary, there's no doubt about it. There's more responsibility than you ever imagined possible, you're going to be doing all the grunt work PLUS everything else that needs to be done..

By Chemory Gunko 6 Mar 2013

Chemory Gunko
What to do in the wake of a damaged brand

If nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be.

By Chemory Gunko 21 Feb 2013

Chemory Gunko
Does your digital marketing collateral pass the mobile test?

If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media.

By Chemory Gunko 8 Feb 2013

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