Commercial strategist at Kagiso Media responsible for insight research and strategy that informs business development, media, advertising engagement and marking.
I have been schooled in the art of communication and branding with strategic analysis of audience and marketing variables. I believe that my marketing skills and knowledge of the communications process, together with my ability to be analytical and strategic, would enable me to make a valuable contribution to any organization in the marketing, media and advertising field.
I value opportunities to develop these skills further within organisations that place an emphases on the communication channel as a major component of their promotional strategy.
Product and brand management have been a passion for me for over ten years, and is a process I take great pride in. I am driven by the thrill of the branding and the integration of communication and marketing processes in successfully delivering a message.
My love for communication and brand lead me to seek an even more strategic role as a communications professional. I believe this to be a major advantage in delivering on the objectives in organizations producing content and those using these channels to deliver on marketing objectives.
I have honed these skills in the media sector treading the fine balance between media analysis and commercial development of many media brands to advertisers on behalf of media owners. I have also had the privilege of using these skills on behalf of marketing organizations and therefore have a keen understanding of the needs from both sides.
My passion, intuition and self-motivation drive me to achieve results through a proactive pursuit of success. I take direction well and use my creativity to maximize results in applied communication principles