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Simone Rossum

Creative Director at Joe Public Shift
Location:Johannesburg, South Africa
    What makes a South African brand iconic?

    A number of South African brands can claim to be intrinsically South African. Lion matches, All Gold tomato sauce, Huletts Sugar, Koo Baked Beans and Ouma Rusks come to mind. However, truly iconic brand status is usually reserved for international brands like Apple, Mercedes and TagHeuer. They're embedded in our culture and our consciousness as true icons.

    By Simone Rossum 11 Oct 2012 05:30