Show profile Hide profile

PRACTICAL SKILLS

Communication skills
• Excellent written and spoken English
• Precise editing and rewriting
• Writing experience in a variety of styles
• Creating written work from client/planner briefs
• Writing copy for direct marketing purposes across numerous channels
• Conceptualising and rolling out of omni-channel marketing campaigns
• Highly developed interpersonal skills

Organisational skills
• Excellent time management
• Experienced in both short and long-term planning
• Effective micromanagement abilities
• Excellent liaising skills with clients - catering to their specific needs
• Performs well under pressure and to tight deadlines
• Highly resilient and adaptable to change in the workplace

Computer-related skills
• Fully computer and web literate
• Excellent knowledge of MS Office suite as well as Adobe InCopy, Adobe InDesign
and Adobe Photoshop
• Excellent knowledge of and skills in using social media platforms
(Facebook, Twitter, Instagram)

Personal attributes
• Highly self-motivated
• Reliable, honest and hard-working
• Meticulous, with great attention to detail

WORK EXPERIENCE

Writer & Photographer for Wild at TIP Africa Publishing
(January - June 2008)

Editor of Explore South Africa at Cape Media Corporation
(June 2008 - July 2013)

Freelance Product Writer at Achievement Awards Group
(September - November 2013)

Freelance Travel Product Writer at Go2Africa
(September 2013 - March 2014)

Customer Service Host at Digital Outsource Services
(April 2014 - April 2015)

Senior Copywriter at Homechoice
(May 2015 - present)

Key responsibilities across all career roles:

• Strategising, directing and writing editorial content
• Writing copy for marketing material from client/planner briefs
• Editing, rewriting and restructuring written content
• Heading meetings with marketing, planners, designers and
sales managers
• Conceptualising marketing campaigns and rolling out various
elements across multiple customer touchpoints
• Liaising with freelance writers and photographers
• Procuring orders for commissioned work within a budget
• Travel for articles and brand promotion
• Writing product reviews based on research
• Conceptualising, writing and refreshing web content,
including articles, press releases and newsletters
• Sourcing photographs for web articles
• Uploading and maintaining web content using a content
management system
• SEO (search engine optimisation) for all web content