Having developed a holistic understanding of the digital industry after working in digital tech, online publishing, digital media, social media and digital strategy he is able to generate innovative ideas that meet business objectives in one of the biggest tech companies on the planet, drawing on his extensive experience across digital disciplines. Ricky believes that Africa should be source of the next digital revolution and as a result acts as an evangelist for the adoption of digital and transfer of skills on the continent, in order to drive this forward in a tangible way. Desperately afraid of clowns and always keen to chat about how "we don't go online anymore and are JUST online", Ricky is a digital native in every sense of the term.
