After starting in the advertising arena and working at some of the world's largest advertising agencies as an art director, Richard van Zyl wondered what it would be like if medium sized businesses had the opportunity to access all the tools the major brands used to advertise their wares or services. He teamed up with some of the best people in the business to create an offering that was effective and affordable for businesses at this level. Winner of multiple advertising awards and working on some of the world's largest brands including Land Rover, Jaguar, Sta- Soft, MTN, Absa, Pick n Pay and Colgate he brings all the brand secrets and trade knowledge to the boardroom table.