Executive Assistant at Gijima
COMPANY PROFILE
The Vision
To build a reputation in the national corporate market as a dynamic and innovative company with a unique service offering that reaches across the globe.
The Mission
The company's mission is to provide a unique service with a fresh approach to increase the operational excellence of organizations. This is achieved by combining event management and corporate alternative services such as secretarial services, landscaping, catering, travel etc.
Generating growth in terms of people, services and business coverage
Creating an environment conducive to people development.
To create jobs for the under privileged.
THE BUSINESS
Description of the Business
Mafarana Distribution Services was formed as a company providing external services to the Corporate World.
The service offering includes:
All Event Management Fresh Product supplies
Team building Adventure activities/destinations
Conferencing Catering
Staff incentive getaways Landscaping
Special events Interior Decorating
Travel / Shuttle services Corporate gifts and clothing
Corporate Image consulting
Personalized meals Corporate Clothing
Description Of Products And Services
Catering services
Braai's and Spitbraai's
Various platters ( Finger lunch)
Cocktail Party
Sit down lunch / dinner
Breakfast
Personalized meals
Travel Products
Game lodges
Guest houses
Hotels
Self-catering apartments
Ocean cruises
Event Management Services
Special events
Conferencing
Venues
Catering Services
Secretarial Services
Interior décor for Offices and houses
Landscaping
Plants and planting of grass, trees, etc
Irrigation
Fresh Products
Supply of fresh products, meat, milk, cheese, etc.
Corporate Gifts and Clothing
Golf Shirts
Caps
Cufflinks
T-Shirts
Tie pins
Umbrellas
Jackets
Cups
Mouse Pads
Folders
Target Market & Geographic Focus
Mafarana Distribution Services primary target market is aimed at corporate and enterprise organizations. The spin-off generated through corporate business will fuel the secondary market, which includes the leisure and general public. The geographical focus is nationally.
Supply, Value Chain Product Delivery Process
Products and services can be ordered or booked. Confirmations for Services are done via telephone, e-mail, meetings and a mutual agreement.
Competitive Advantage of the Business Concept
1. The unique combination of related products and services.
2. The unique approach and company mission to rather serve the client by focusing on the real issues at the source of a company's operation, instead of trying to simply sell services by highlighting benefits.
3. The direct and transparent channel created for communication, monitoring and feedback between Mafarana Distribution Services and the client achieved with an effective infrastructure.
MARKETING STRATEGY
Situation Analyses: SWOT
Strength
Unique sales strategy and combination of services
Knowledge of the corporate market
Competitive rates secured with corporate buying power
Ability to initiate repeat business
Low operating expenses and overheads
Phenomenal growth potential
ORGANISATIONAL STRUCTURE
Owner
René de Klerk (084 586 2944) rene.deklerk01@gmail.com
CONCLUSION
With the unique approach to influence a company's bottom line starting at the core of any organization - it's people, using service excellence. Mafarana Distribution Services will establish itself country wide within the next two years