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Michael de Souza

Vice President of Media at BuzzCity
Location:Singapore

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Vice President of Media at BuzzCity
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My wishes for the mobile industry in 2012

The mobile ad industry is maturing fast. In 2011, just about all players posted healthy growth, building up impressive case studies in partnership with brands who've taken advantage of the mobile opportunity. Revenues are up too, thanks to sustained effort, solid work, and rapid consumer adoption of mobile channels.

By Michael de Souza 29 Nov 2011 15:22

Ad networks: the scale and insight to beat fragmentation

The past few years have shown remarkable growth of the mobile internet, driven by rapid consumer adoption and major advances in the capabilities of mobile devices. In recent months, mobile ad networks received a great vote of confidence from investors, who bet substantial sums that the space will continue growing, become more valuable, and attract an increasing share of marketing budgets.

By Michael de Souza 9 Nov 2011 11:57

Blind ad networks: now you see!

Blind ad networks do not allow advertisers to select where their ads appear and are mistakenly equated with uncertainty. The following, which also describes the tools that improve campaigns, should help to dispel fears and misunderstandings.

By Michael de Souza 14 Feb 2011 13:18