[Michael de Souza] The mobile ad industry is maturing fast. In 2011, just about all players posted healthy growth, building up impressive case studies in partnership with brands who've taken advantage of the mobile opportunity. Revenues are up too, thanks to sustained effort, solid work, and rapid consumer adoption of mobile channels.
[Michael de Souza] Blind ad networks do not allow advertisers to select where their ads appear and are mistakenly equated with uncertainty. The following, which also describes the tools that improve campaigns, should help to dispel fears and misunderstandings.
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