Using BI and analytics to harness your social media data

Social media is here to stay, for better or for worse, and businesses can ill afford to stick their heads in the sand when it comes to engaging their customers online. The reality is that your customers are talking about you, whether you have an engaging online presence or not, and ignoring this fact will at best provide no advantage, and at worst actually harm your business.

By Max Ottavin 23 Jul 2012