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Lovemore Mushayanyama

CEO at Marketing Association of South Africa
Location:Johannesburg, South Africa


    Lovemore Mushayanyama is CEO of the Marketing Association of South Africa MA(SA).
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    Marketing mistakes every entrepreneur should avoid

    Factors such as price, product, place and promotion all stem from a strategic marketing plan and are common areas where entrepreneurs can go wrong when starting a business. Without carefully considering the various principles that make up the marketing mix, an entrepreneur can negatively impact their business's bottom line.

    By Lovemore Mushayanyama 3 Sep 2012 11:47

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