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Leané van Tonder

Marketer, Brand Manager, Media Planner, Strategic Planner
Location:Johannesburg, South Africa


I am extremely passionate about marketing and enjoy thinking out of the box. I am willing to work from the bottom up and would love to hold a position of responsibility in the years to come.

Current employment

Account Manager
Present - Johannesburg
Accounts Managed: Standard Bank Group, Distell (Savanna, Hunters, Three Ships), Kellogg’s, Beechies Largest Accounts: Standard Bank - R 7 500 000 Distell - R 6 800 000 Staff Compliment: 2 Direct reports (Client Service) • Meeting and liaising with clients to discuss and identify their merchandising or point-of-sale requirements • Working with agency colleagues to devise a marketing campaign that meets the client's brief and budget • Brief traffic, creative and research staff • Negotiating with clients and agency staff about the details of campaigns • Presenting creative work to clients for approval or modification - this includes presentations and pitches to clients. • Undertaking administration tasks • Plan, forecast, report on costs and business performance, according to company requirements. • Manage customer service activities and staff competence in these areas to optimise and sustain performance, profitability and customer satisfaction. • Liaise with and utilise support from shared services, suppliers and other partners as required. • Seek and continuously develop knowledge and information about competitor activity and communicate this to the relevant departments in the company. • Recruit, train, manage, motivate & develop staff according to company policies and employment laws, and ensure relevant HR procedures are followed (appraisals, discipline, grievances, etc.) • Develop personal skills and capability through on-going training, as provided by the company or elsewhere subject to company approval. • Attend meetings and contribute to client strategies as required. • Proof reading copy and obtaining sign-off on marketing material. • Continuous relationship building with clients, partners agencies and colleagues. • Write effective, creative proposals taking into consideration budget, requirements and holistic solutions to deliver upon objectives. • Work closely and provide support to the Business Director. • Handle weekly status meetings, write contact reports and entrench and grow client loyalty. • Cross selling and liaising with any other services and departments to meet clients need. • Actively engaging in the creative and strategic process, adding value to agency input and output.


Account Executive
Integer -
1 Mar 2013 - 1 Aug 2013 - Johannesburg
Marketing/Sales Assistant
Mauritz Neuhoff Brokers Cc
1 Mar 2012 - 1 Oct 2012 - Pretoria
• New business generation • Following up on sales and client queries • General office administration • Brand development • Assisting with the design of the Website • Provide status reports and updates as necessary
Assistant Administrator
Silburn Drake Staff Connection
1 Jan 2011 - 1 Feb 2012 - Pretoria
• Handling Petty Cash • Ordering of Stationary • General office administration • Electronic and Manual Filing • Managing of Tender Documents
Kream Restaurant
1 May 2009 - 1 Oct 2009 - Pretoria


MS Word, MS Outlook, Ms PowerPoint, MS excel, Excellent people management, Project Planning & Management


BCom Marketing Management
Year completed:2012
Education level:Honours
Final year subjects:Cum Laude

Marketing in practice
Research Report: Marketing management
Marketing of services
Research Methodology
Strategic Marketing management
Institution:University of Pretoria
Location:Pretoria, South Africa
BCom Marketing Management
Year completed:2011
Education level:Degree
Final year subjects:- Marketing Management*
- Communication Management*
- Business Management
- Tourism Management
- Integrated Practical Marketing Project
- Business Ethics
- Economics*
- Statistics
- Informatics
- Academic Literacy (Write & communication)
- Accounting

*Passed with a distinction
Institution:University of Pretoria
Year completed:2008
Education level:High school
Final year subjects:- English First Additional Language
- Afrikaans Home Language
- Mathematics
- Economics
- Business Studies
- Consumer Sciences
- Life Orientation
Institution:Hoerskool Roodepoort