Profile

With 23 years in the marketing industry, Isilumko Activate executive Lauren Durant has no difficulty helping companies build emotional connections between their brands and their customers through live events and crafted experiences. A left and right brain thinker, Lauren is always in beta and it's this combination that makes her a creative, yet strategic force in the industry.
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Can staying in one job develop or stunt your career?

Should I stay or should I go? This is an age old question employees ask themselves when evaluating their career prospects...

By Lauren Durant 3 Nov 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

What can't be measured can't be managed

Lauren Durant, Isilumko Activate Executive, talks about how to review the success of experiential campaigns...

By Lauren Durant, Issued by Isilumko Activate 28 Jul 2017

Is it only the “Nasty Woman” who can break the glass ceiling?

Lauren Durant writes about her approach when it comes to tackling the system that prevents women from getting the jobs they deserve and says it includes adopting new behaviours...

By Lauren Durant 28 Jul 2017

Bringing brands to life by creating memorable encounters

Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted...

By Lauren Durant, Issued by Isilumko Activate 5 May 2017

The bigger impact of experience vs. exposure

Whether we want it to be or not, the world is a branded place and activation solutions can help distinguish brands in a crowded marketplace...

By Lauren Durant 29 May 2015

The rise of brand activation solutions

Whether we want it to be or not, the world is a branded place and activation solutions can help distinguish brands in a crowded marketplace...

By Lauren Durant 10 Apr 2015

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