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Kobus Meyburgh

Consultant at Grace Consulting
Location:South Africa

Profile

Kobus consults to corporate clients on how to design, build and implement their own unique customer experience - especially branded experiences. His advanced strategies and solutions are crafted and developed using trusted brand-building methodologies. In addition, he focuses on measuring the employee and customer experience, noting the interdependence between the internal culture and external customer experience. As part of the team at Grace Consulting, he actively helps businesses enable better employee and customer interactions.
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The importance of creating unique customer experiences

As the marketplace becomes increasingly crowded with products and services, it is becoming tougher for companies to stand out amidst the noise and clutter. In the past, how you packaged your product or service was of paramount importance, along with the messaging around it. These elements are still critical, but in addition, you need to offer the customer or consumer a unique experience.

By Kobus Meyburgh 5 Feb 2013 06:15