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Profile

Cooney's experience encompasses client service, agency and media management experience at some of South Africa's leading advertising agencies, including Ogilvy & Mather, TBWA Hunt Lascaris, Bates and Sonnenberg Murphy Leo Burnett.

Cooney was schooled in Natal, has a Science Degree from UCT and studied Advertising & Marketing at Unisa. He has over 40 years of work experience, initially in finance and sales and then, for most of his working life, in the advertising, marketing and media industries.
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From mad men to measured creativity

The advertising industry has evolved at a rapid clip over the past 60 years, sprinting to keep up with an acceleration in social and technology change in the second half of the 20th century.

By John Cooney 19 Mar 2014 13:53

Brand innovation is about participation and storytelling

The world in which brands operate is changing rapidly. Consumers are more powerful than ever before, and also more deeply and personally engaged with the messages, products and services they get from their favourite brands.

By John Cooney 20 Jan 2014 10:51

Focus, confidence and the art of the successful presentation

For young people embarking on a career in advertising or marketing, few skills are as important as good presentation skills.

By John Cooney 21 Oct 2013 07:00

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