James Moffatt

MD & co-founder, Promise
James Moffatt commented on Cell C puts new agency decision on review
Ouch. Hope they didn't hire up.
Posted 1 month ago | Like
James Moffatt commented on Doctors and pop stars: lessons for ad agencies and marketers
^ Hi Adam, no agency with integrity and talent would ever pawn off an idea to make a quick buck. If you have experienced that, you weren't with a good agency.
Posted 2 months ago | Like
James Moffatt commented on Cell C goes to FoxP2, King James, Prima Plus, trigger/isobar
My prediction - client will gel better with one of the two ATL agencies. Competition between them will ultimately result in ATL being consolidated with one of the two agencies. Unless I'm missing something.. Anyhoo, time will tell. That's a whole lot of sharing going on! May the best man win.
Posted 3 months ago | Like
James Moffatt commented on Page three media, PHD Worldwide form strategic alliance
What an exciting partnership Anne, fantastic! A coup for them too :)
Posted 4 months ago | Like
James Moffatt commented on Jupiter Cape Town loses Woolworths
This is a nonsensical statement - in-house agencies seldom deliver quality work. When clients go in-house it usually spells the beginning of brand erosion. I suspect there is no agency in the country that "rips off" clients - those days are long gone. Great agencies add tremendous value and running an agency is expensive business. Woollies will be fine though - they probably have enough in-house talent and skills to do a good job. Pity though - Jupiter CT have always done beautiful work for the brand.
Posted 6 months ago | Like
James Moffatt commented on Euro RSCG brings toe-curling fun to SEXPO with Durex Play campaign
Love it guys, talk about taking "interactive print" to intimate levels! :-)
Posted 6 months ago | Like
James Moffatt commented on SAB-Miller appoints Promise to Brutal Fruit
Thank you Austin, expedient man of international mystery ;-)
Posted 6 months ago | Like
James Moffatt commented on SAB-Miller appoints Promise to Brutal Fruit
Dear Austin, thank you for your keen eye, this has been corrected and there is no excuse for tired late-night scribes.
Posted 6 months ago | Like
James Moffatt commented on Training ad agency account execs
Well done girls. This is needed; but can you coach entrepreneurship and understanding bigger-picture thinking? What about helping managers to identify talent worth keeping through your coaching programme? Just questions - Jo, despite your efficiencies, I feel you can learn from these simple questions.. You're a star; so reap other stars by helping management identify them. Immerse yourselves in real business challenges and you have a massive potential market.
Posted 9 months ago | Like

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