| Hey penman! You do know you've just validated my article with this comment. I'm talking about endorsements not advertisements. Kenyan celebs have been featured on ads for decades but endorsement deals in Kenya have been, and still are, rare. |
| Thanks Jue. This is an avenue that hasn't been fully exploited. Go for it! |
| I have a problem with people who say phrases like, "I'm going to Africa for a Safari" Like it's one big country with homogeneous people and cultures. Western media are particularly guilty of this. Journalists should move away from such reporting and non-Africans should get informed. |
| This is such a timely piece especially for us in Kenya. Throughout 2009, we have been trying to reclaim our lost forest cover which currently stands at a paltry 2%, in contrast to the recommended 10%. I'm surprised to note that no corporates have come out boldly to support this. The issue has transformed into a political affair (as all things in Kenya go) and companies are quite afraid to get involved. Hopefully in 2010, a brave corporate will rise up and defend our environment. Big risks are often associated with big gains. |
| Google is really pushing the envelope on this one. Although Apple appear confident about the iphone, I'm sure they immediately had a board meeting to re-strategize. Product development is definitely the key factor in this competition but effective marketing and brand positioning will play a huge role in determining who will win eventually. |
| I think these ideas run across the continent. In Kenya, the PR industry is still small compared to other industries like manufacturing and financial services. But one misconception that I have found is equating Public Relations to Publicity. I wholly agree, there is a big difference and agencies need to educate their clients about this. Once clients understand this fact, agency-client relations will be a lot more smoother. |
| I'm glad to see that Kenyan companies finally realize the benefits accrued from investing in Corporate Communications. Moreover, publicity is not the only gain from effective PR. Goodwill and acceptance from the surrounding community, Government and the larger society, goes a long way in easing the operations of a company. |
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