Eden has been with Added Value for over nine years and consulted across many categories from financial services to alcoholic drinks and for some of South Africa's most recognisable brands.
After graduating from the University of Johannesburg, Eden started his career as a marketing trainee at Bristol Myers Squib. His career spans a number of brand marketing roles with BAT, Colgate-Palmolive and Diageo.
Eden is passionate about brand positioning and working with his clients to optimise their brand portfolios. When not deep in thought about brands, Eden loves to spend a few hours exploring the valleys of the Cape on his mountain bike.
