Byron John is currently the MD of Vizeum (Jhb). As the former Insights & Innovations Director for DAN SA & SSA, Byron has 13 years’ experience in the media industry. He has lead the data, analytics and insights agenda across some of South Africa’s major media owners (SABC TV & Radio, setting up the DStvi Panel (TNS), Mediamark (Radio & Digital), Habari Media (Digital) and Caxton) before moving over to the agency side. At Dentsu Aegis Network, Byron has been responsible for rolling out their proprietary media planning system (CCS) in South Africa, Nigeria, Kenya and Ghana, which has contributed to their success as a leading media agency network across SSA. Byron has been instrumental in driving a ‘data-first’ approach for both internal and external stakeholders and translating this into business results for clients.
