Lana Hindmarch has 12 years' experience in the marketing industry, with specialities in inbound marketing, visual communication, digital marketing, integrated advertising, presentation development and public relations.

She is currently the MD of HolyCow (www.holycow.co.za), an interactive agency offering traditional and online services. Lana has held this position since 2008 which has involved driving and implementing the company's growth strategy.

A major highlight of this journey was the launching of a digital division within the company, www.holycowdgital.co.za, allowing the agency to position itself as a fully integrated agency, offering the full spectrum of creative, production and digital services in-house.

Prior to joining HolyCow, Lana spent seven years in the PR industry, with a focus on shaping brands in the media. This included strategy development for top local brands as well as a range of multinational companies.

Some of the brands Lana has worked with over the years include HP, Accenture, BP, SARS, Sasfin, Alexander Forbes, Unisys, Adcock Ingram, Absa Investments, Europcar and Nashua.

Lana's first passion is in business building. This is extends to her clients' businesses, which explains why she's fanatical about measurement and results. Her second passion is digital marketing and its ability to bring about world change and ethical business practice due its transparent nature. Thirdly, Lana is committed to helping transform the way South African companies present their information and is determined, through the use of powerful visuals that tell a story, to prove that there is life after 'death-by-PowerPoint.'

A qualified life coach and a keen blogger, she's also a bit of a workshop junkie. The more inspiring the speaker and topic, the more addicted she is.

Contact Lana via email , tel +27 (0)11 447 2318, LinkedIn, blog www.holycowdigital.co.za/blog and @HowCowAgency on Twitter.