Twenty two years in the hospitality industry, working from the ground up, has left Michael Said no wiser to understanding the workings of waiters, customers or franchisees BUT he insists he will keep on trying. In January 2006, he founded www.brandStrategy.co.za, which develops brand strategies and integrated marketing plans, including internal and external marketing policies and the overseeing of all ATL and BTL campaigns.
Email Mike at , find him on Facebook and follow him on Twitter at @mike_said_what.
Twenty two years in the hospitality industry, working from the ground up, has left Michael Said no wiser to understanding the workings of waiters, customers or franchisees BUT he insists he will keep on trying.
Mike joined Mugg & Bean in 2002, won Brand Builder of the Year at the FASA Awards in 2003 and left to start www.brandStrategy.co.za in January 2006.
The company develops brand strategies and integrated marketing plans, including internal and external marketing policies and the overseeing of all ATL and BTL campaigns.
[Michael Said] Each year I return home from the National Restaurant Association Show in Chicago and wonder which of the latest trends I had just witnessed will take South Africa by storm. There's been the Low-Carb/No-Carb Trend, the Zero Trans Fats, the Organic Trend, The Mini Dessert Portion Trend, the Health Trend and the 'that looks like another trend' trend.
[Michael Said] Arriving at the new and almost completed Rosebank hub recently, situated between the Zone and the area that once housed Tijuana 220 and Baccarat, I discovered the place had changed quite dramatically since my days of body shots, Corona Beer and Gypsy Kings. You see back in the day, you could almost count the restaurants within 3km of us on one hand. There was Tijuana 220, Baccarat, Late Nite Al's, Moosehead, Bourbon Street and few others; today you would need a Cray Supercomputer to count the eateries, add up the setup costs, calculate the square meters, the seats, the wage bill, the rental bills and most importantly the turnovers required in order to pay for all of this.
[Michael Said] There are only two professions that I am aware of where 1: Someone gets hired to masquerade as someone who can't say no; 2: A person is paid to do what other people consider a pleasure, and 3: They usually declare themselves disgusted afterward...and I should tell you that the 'other' one is a hooker!
[Michael Said] It was with great interest that I read Chris Moerdyk's recent column on the changes at Mugg & Bean as I am "his marketing manager Mike" whom the first commenter mentioned. All brands develop over time and in fact my motto when running the marketing department was "constant renewal through innovation" but where did M&B slip up, if it has slipped up at all?