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chris bruwer

Ashley Truscott's profile on Bizcommunity

Ashley Truscott is MD of Waterfall Marketing (www.waterfallmarketing.co.za), an agency specialising in developing and implementing marketing strategies, including social media marketing and production of business publications. Prior to starting Waterfall Marketing in 2010, she was marketing manager of auditing firm BDO in South Africa. Email her at , connect with her on LinkedIn and follow @ashtrus on Twitter.
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Ashley Truscott commented on Without marketing, a great idea is a wink in the dark
Good article Chris. So many companies want their products to be a "household name" or to compete with some of top international brands, yet they just cannot get their minds around the marketing cost! A source of great frustration at times, but also a challenge for us marketers.
Posted 1 year ago | Like
Ashley Truscott commented on Why's the SANDF spending taxpayers' money on ads?
Hi Roger - good point - but they're not positioning themselves in that recruitment space. There is no mention that they are looking for army recruits and there isn't a single contact detail on the ad. And I agree, Business Day is not the paper for recruiting their target market.
Posted 1 year ago | Like
Why's the SANDF spending taxpayers' money on ads?

[Ashley Truscott] Early last week while reading Business Day, I came across a large advert extolling the fact that the South African National Defence Force cares for its veterans. Well, I should hope so - but does this really warrant a large full-colour advert in an expensive newspaper? And I am sure that its newspaper campaign does not stop at Business Day.

Posted 1 year ago | Like (3)

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