[Sean Inggs] EXT. WAREHOUSE -- NIGHT. ALLISON runs, a black TOTALSPORTS bag in one hand and gun in the other. Above on the roof top, SHOGIN's goons start firing rounds at her, missing her by inches, the bullets tearing up the wet ground behind her NIKES.
[Sean Inggs] I was recently thinking of ways to fund films. South African institutions aren't usually too happy about funding motion pictures as they see it as too much of a risk (which it is). I thought why not spread the risk? Ah-huh, although not locally... internationally, thus benefiting from the competitive exchange rate!
[Sean Inggs] I have run into this thought a few times over the years, mainly when I've either been working on a campaign or reviewing someone else's. How many ad executives, marketers, media planners (and the list goes on...) consider themselves "above" the consumer?
[Sean Inggs] Drinking and driving campaigns are all the same, telling us not to do this, not to do that. We just look at them and say, "it will never happen to me" or "naaa, I am an excellent driver", and when we spot a cop while driving under the influence we keep our distance because of our fear of being caught, not because of the fear of being killed.
[Sean Inggs] With advertisers being cautious with their advertising budgets, could cartoon drawn adverts be the answer? Already countries like the USA and the UK seem to be creating cartoon-like adverts, though for them I'm sure it's more of a cool new way to present the product or service and not money problems.
[Sean Inggs] I would've liked to finish this column saying that the industry has changed their thinking and are now searching for that talent out there, giving everyone that has potential an opportunity in a company BUT I can't say that.
[Sean Inggs] They're fresh, dynamic, highly creative, enthusiastic, full of potential, passionate, untouched and have the will to create. That is probably a good enough breakdown of your average hard working student, not particularly "paper exam" hard workers but the ones that want to get work done, not theorised.
[Sean Inggs] Welcome to part two of "Your mission should you choose to accept it...". This week I'm still looking at education but more in a way of getting students in a position that would assist them in getting this much needed work experience that ad agencies are always bitching about.
[Sean Inggs] Most students see breaking into the industry as a mission impossible and unfortunately that comparison does seem to stand its ground. During the few weeks that I run this column, I hope to change that around for those that have a passion for the industry and want to get ahead.