Willem Steenkamp is a senior associate at leading PR firm marcusbrewster (www.marcusbrewster.com), where he is a specialist writer, media trainer, and crisis and reputation management consultant. Prior to joining the world of PR, he was a journalist for nearly two decades. Contact Willem via email or tel +27 (0)11 022 9711.
Thanks for so swiftly pouncing on my error, and having fun with it. I'm glad (if red-faced) to have unintentionally caused such mirth, going into the weekend; no doubt we could all do with a bit of levity.
[Willem Steenkamp] It's not often, in the real world, that David deals Goliath a devastating blow. But that's just what has happened in the Frankie's vs Woolworths saga, when the latter broke the first rule of crisis communications - say something tangible and truthful, and say it quickly.