Have you seen any good motorcycle or bicycle advertising lately? If the golden pencil is your carrot and you want to be a part of something significant, here's an opportunity. Instead of begging insignificant corner shops to let you do "award-winning" advertising for them, go after the many motorcycle and bicycle brands out there and effect real change through great advertising.
Anton Crone 24 Apr 2012
Coincidentally, while thousands at Design Indaba last week were being inspired by bold urban design that challenges our thinking, the former mayor of Bogota, Columbia, was challenging urban development policies at a conference in Stellenbosch. Screened during the Design Indaba week, the documentary Urbanized expounded on Enrique Peñasola's initiatives. As bold and controversial as these are, the benefits to the citizens are profound. As he states, "We invested in people."
Anton Crone 5 Mar 2012
There seem to be two prominent paths in advertising. Where they cross, as with many junctions in life, one can find magic. But one can also find conflict and this might be the reason we often avoid these junctions and carry on our ways.
Anton Crone 31 Oct 2011
Too often, as marketers and creatives, we wait for some justification of talent, some confirmation of a sure-fire winner, and most often we look to the West - for inspiration, for a formula. All we need to do is look around us. After all, the West is already looking to Africa for inspiration. [multimedia]
Anton Crone 6 Oct 2011