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Sue Disler's profile on Bizcommunity

Sue Disler has more than 20 years of experience in the advertising and marketing as a designer (and sometimes coder), art director and strategist, the last 16 largely dedicated to digital. Currently, she is head of digital at New Media Publishing. Email her at , follow @suediz on Twitter or find out more on Linkedin.
Sue Disler commented on [2013 trends] Who said magazines are dead?
So many mags out there and only allowed 600-900 words (which this article exceeded), but yes, Car Magazine (http://www.ramsaymedia.co.za/sections/brands/car/index.asp) another great example - thanks.
Posted 4 months ago | Like
Sue Disler commented on [2013 trends] Who said magazines are dead?
Thanks Mike - I did miss that! Although the iteration we see now is from 1901 - see http://en.wikipedia.org/wiki/Tatler.
Posted 4 months ago | Like
[2013 trends] Who said magazines are dead?

[Sue Disler] What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.

Posted 4 months ago | Like (3)
[2012 trends] Will someone (Eskom, maybe) please pull the plug?

[Sue Disler] That was my first reaction when Bizcommunity's editor Simone Puterman requested an article predicting 12 trends for 2012. A "trend" is defined as "a general tendency, movement, or direction". In my honest opinion, what most people will be purporting as trend is merely (if you analyse it properly), new and improved technology and ideas.

Posted 1 year ago | Like (2)
[2011 trends] May your forefinger be with you...

[Sue Disler] Upon entering a new decade while a mere 45 minutes away from civilisation (Cape Town) this summer, my observations of how technology has changed our lives have grown far more acute.

Posted 2 years ago | Like
Sue Disler commented on The not-so-new news sites
I think the point is that we have got used a certain way of navigating digital content, how we view it and think that's how it should be. The belief that this is the best/safest/proven route to follow, dictates print-like interfaces and explains why most sites (not only news sites) look the same.

I agree, HTML 5 should (hopefully) pave the way to breaking this mould and allow designers to explore more intuitive ways of presenting content... Flipboard (an app for iPad) is a great example of the potential for future ways of reading the news.

See http://memeburn.com/2010/07/is-flipboard-the-killer-ipad-app-weve-all-been-waiting-for/.
Posted 2 years ago | Like (1) | You like this
Sue Disler commented on Redesigning the web so consumers benefit
It should be a by-product... not the reason the design happens. It's the visual design and concept that makes users go further and what spurred digital channels in the first place.
Posted 2 years ago | Like (1) | You like this
The not-so-new news sites

[Sue Disler] Recently a number of news websites around the world have gone through a redesign, including in a few in South Africa. You will notice this kind of site tends to get a redesign far more often than its print counterpart - the reason being that it is consumed 24/7 and, even though the content is refreshed continuously, users can quickly tire of the same look on a daily basis. Or so they say...

Posted 2 years ago | Like
"Africa is the ocean blue" - Hersman
[Sue Disler] A throw-away comment from Richard Mulholland, “We live in a pimple in the arse end of Africa,” in his hysterical presentation on the side effects of Social Media at Net Prophet 2010, really got me thinking…and I hope too, the 800-odd entrepreneurs, developers, investors and marketers attending.
Posted 3 years ago | Like (1) | You like this

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