Wayne Naidoo

Founder and Managing Director of Duke
Location:South Africa


Wayne Naidoo is the founder and managing director of South Africa's newest agency, Duke. He previously served as chief marketing officer at AFB and prior to that was CEO at Lowe & Partners SA. He served as chairman at the Association for Communication and Advertising (ACA) and was also a board director for the AAA School of Advertising. Follow @WNaidoo on Twitter.
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[Trends 2015] Power to the have-nots

As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change...

By Wayne Naidoo 30 Jan 2015

A vision for Cannes Lions 2013

So Cannes Lions 2012 is done and we'll dive back into our everyday fight for survival, until the awards season swings around again. However, this short-term thinking is jeopardising the South African advertising sector, which is already under pressure.

By Wayne Naidoo 7 Aug 2012

Transformation: a matter of trust

Significant milestones have been achieved in the past 10 years of working to transform the advertising profession, and these should be celebrated. However, it is agreed that South Africans now understand that transformation is a multidimensional process - getting the 'numbers' right in terms of equity is only but one step.

By Wayne Naidoo 9 Mar 2012

Time to own and hone the advertising industry

We have long lamented the draining of the skills pool in the advertising industry. And many people have made good arguments as to why we are experiencing the 'juniorfication' of the industry and what we can do about this. However, I think that unless we are able to address this issue holistically, on an industry-wide basis, we risk a further spiral.

By Wayne Naidoo 9 Jan 2012

Birthing a renewed ad industry

The Association for Communication and Advertising (ACA) is the professional body for the sector and represents approximately 100 agencies, which collectively contribute almost 95% of the total measured adspend in South Africa. I became chairman of the ACA in November 2010 and am honoured to serve an organisation with such a long history (it was formed in 1942), excited because it is a time of such big change for the industry, and anxious that, as a profession, we are able to reinvent ourselves for a new era.

By Wayne Naidoo 2 Nov 2011

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