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Richard Mullins's profile on Bizcommunity

Richard Mullins is the director at Acceleration. He opened Acceleration's Johannesburg office in 2000 and has played an instrumental role in the growth of Acceleration in South Africa.
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Pay attention to mobile as email marketing channel

[Richard Mullins] Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing.

Posted 6 months ago | Like (2)
South Africa needs to enter remarketing

[Richard Mullins] Companies that want to position themselves to drive business value from digital marketing must start working towards mastering the discipline of remarketing or risk getting left behind by nimbler rivals.

Posted 6 months ago | Like
Online customer strategy: Make the most of it

[Richard Mullins] Most brands today still operate their online marketing in silos, with little connection between the different channels they use to communicate with and market to their customers. However, customers are moving seamlessly between a range of electronic channels, engaging with your business through social media, display ads, search, email and many other points of contact.

Posted 11 months ago | Like (1)
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