Anice Hassim is CEO and head strategist of immedia (www.immedia.co.za), a digital consultancy pioneering South Africa's app development industry and is currently the architect of a number of highly-successful and unique digital strategies for major brands in broadcast media, IT, retail and other segments. Contact Anice on tel +27 (0)31 566 8000, email him at and follow him on Twitter at @anicehassim.
Anice Hassim is CEO and head strategist of immedia (www.immedia.co.za), a digital consultancy pioneering South Africa's app development industry and is currently the architect of a number of highly-successful and unique digital strategies for major brands in broadcast media, IT, retail and other segments.
Anice is also a highly-regarded speaker and educator around digital trends, strategy and marketing, and assists advertising agencies and media planners to better understand the digital space.
Contact Anice on tel +27 (0)31 566 8000, email him at and follow him on Twitter at @anicehassim.
[Anice Hassim] We have become disconnected from the "why" of things. Today, everybody seems to be pursuing the making of money and, if we are all trying to produce money, you tend to wonder who is producing anything useful. You can see this attitude at play all over SA as politicians, businessmen and community alike squander precious time and resources that will ill-serve the next generation. But what has this to do with Dev Culture?
[Anice Hassim] 2012 will bring fundamental tectonic shifts to the balance of power in technology choices. Many of these will be driven by the people and for the people - in 2012 the trend, literally, is your friend. Smart enterprise will embrace this change but big business will very quickly have to learn to shut up and listen to what the consumer wants.
[Anice Hassim] Are you surrounded by talkers or doers when it comes to getting into the digital space? You may know the type that just sits there pontificating about this that or the other but, when push comes to shove, doesn't deliver the goods. We definitely know them; hell, we've even had to work with them from time to time but it's time to embrace a breath of fresh new digital air...
[Anice Hassim] A few months ago, I had the privilege of watching a "Steve-note" live, as Steve Jobs introduced iOS 5.0, Lion and iCloud at Apple's WorldWide Developer Conference in San Francisco. As he entered, the room erupted in an outpouring of love as 5000 developers and Apple people paid homage to an icon of our age.
[Anice Hassim] So the hysteria this week was Apple announcing that the Fab Four were coming to iTunes. The hype before was awesome as per usual... immediate speculation flowed into the ether and we each saw what we wanted to see. (I wanted Apple to reveal just what that Area 51 in North Carolina is all about). And, when it turned out to be nothing more than an audition from four Liverpool lads who hit the charts 50 years ago, it was clear that there was a generational divide in the reaction.
[Anice Hassim] Somewhere between being different and expensive, Apple has become cool AND cheap. This is the start of a virtuous cycle as it enters the developing world with its iOS devices. Reading and watching coverage of the Apple iPad and iPhone 4 launch in China last month, I couldn't help being struck by what a difference a year made.
[Anice Hassim] Last month Apple updated its line of iPods with the “iPhone without the telco” version of the iPod Touch, complete with Retina Display and more interestingly, FaceTime. Having spent almost six months on a Wi-Fi only iPad, I was anticipating that the FaceTime feature would be more useful than most were expecting.
[Anice Hassim] It's the start of a busy gadget season that usually kicks off with a frisson of excitement with a certain ‘fruit’ company's music product refreshes. Last week, Apple sent out invitations that simply have a guitar with an Apple logo replacing the soundhole on it, inviting the media to a Stevenote this Wednesday, 1 September 2010.