Karen Parkin

Co-founder & director at Britefire
Location:South Africa


Karen Parkin is co-founder and director of digital strategy and training company Britefire (www.britefire.co.za). She has been at the forefront of innovation through her whole career and she is at home in a world that is in a constant state of flux, uncertainty and invention. Contact her on tel +27 (0)21 790 0303, email , follow @karenoparkin on Twitter and connect on LinkedIn.
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Building a culture of project management

How does a company get things done if not by project management? It has been around since the days of creating the pyramids in Ancient Egypt. Yet even today in South Africa, project management is an under-valued discipline. Even though it is not rocket science, successful projects remain as elusive as the Scarlett Pimpernel.

By Karen Parkin 6 Mar 2012

Is poor usability killing your business?

Earlier this year I made a presentation entitled "Is Poor Usability Killing Your Business?" at the Marketing Indaba. This is not a facetious question. The fundamental thing is that it is impossible to think about usability without focusing on the customer.

By Karen Parkin 4 Aug 2011

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