[Jon Bishop] Yes, that is correct. Your customer stopped being your customer a few years ago when they realised that they truly do have the power, thanks to the advent of social media and price comparison sites and the like.
[Jon Bishop] The new media space can be quite a daunting arena to enter, filled with big ego gladiators thinking they own the arena, ever-changing developments to keep you on your toes and a Colosseum full of new terms and abbreviations deserving of their own dictionary. So how can you get clued up quick?
[Jon Bishop] Widgets have only recently caught the attention of forward-thinking marketers. Here is a list of best practices for widget campaigns for helping outline a successful campaign. These rules might also be useful to know when engaging an agency, helping you to not feel completely useless!
[Jon Bishop] A what? This is the common response I receive when planting a seed with my marketing counterparts about the marketing benefits of widgets. I don't blame my non-technically inclined colleagues for feeling confused about such things, mind you, as the Internet is changing and growing at such a rapid rate that it makes it hard to understand what is worth knowing about and what will disappear in a few months.