At Google I look after Youtube, Mobile, Display and Google Plus business for the Sub Saharan region. I started at google almost 3 years ago via Googles Acquisition of Admod the worlds largest Mobile Advertising network
I have over 17 years experience in this field working all over the planet from London to Mongolia.
17 years working in mobile media and mobile marketing and advertising all over the globe - engineering, implementing and selling mobile operator infrastructure from London to Mongolia.
After a decade in London, Brett headed back home to Johannesburg, to start his own mobile media agency. He then had the privilege of joining Admob one of the worlds largest Mobile Advertising Networks as country Manager for the region. Now he gets to use his extensive experience in the South African and African digital media market Heading up New Products for Google Sub Saharan Africa. Where he is responsible for the commercial aspects of Youtube, Mobile, Display and Google Plus across the region
He has also served as the South African MMA Co Chair where our goals are to grow the Mobile Marketing market space, focusing on measurements, Standards Guidelines and Education. He is also passionately involved in the Mobile Monday South African Council for the past couple of years, where we bring industry minds together and explore innovation.
His passions are family, freedom, the frenetic buzz of developing digital industry, fine humour and, occasionally, a round or two of golf when not in the water skiing with his kids.
[Brett St Clair] While consumers have clearly gone mobile, many businesses are still playing catch-up. Here are a few steps that businesses can take to begin building their smartphone Internet strategies today.
[Brett St Clair] It's winter and my Nokia N95 has flu. But it's late, and I am ignoring its coughs and splutters and reading a great book which I reckon could be well on its way to becoming a school history text book. It's about how technology and telecommunications flattened the world. How online phenomena such as Google and Facebook understood the power of the Internet and their brands spread like viral wildfire.
Hey Guys, thanks for all the comments, firstly this is not an advertorial, Issa was at the Mobile Thinking conference and these are his views, The conference was organised by Alex Gregori who did a great job.
With regards to some corrections Admob recently served our 100 billionth impression globally not 1 billion :-) either way Mobile Marketing is growing at quite a rate.
Hans I can see that you guys at Be-Mobile.co.za have run a number of campaigns on the Admob network. thanks for the feedback
Finally Damon, I do appreciate your views towards SMS, if used incorrectly these can add to the SPAM problem we have been faced with in South Africa. However used correctly SMS is a great interactive tool that can be used to re-activate and drive cross media campaigns.
At Admob we do not support SMS but provide Mobile Internet banners which are non obtrusive, combined with our advance mobile targeting capabilities we are able to improve Advert relevance to the subscriber to encourage engagement with the brand. The Admob platform helps Publications (mobisites) to monetise their sites with Mobile Internet Banners as well as provide great ROI to Advertisers. With our clean content policies (ie no Adult, Smoking, Alchol, etc publishers and adverts) we provide a safe environment for all of the worlds largest brands to confidently advertise on our network.
Drop me a line on email@example.com and I would be happy to discuss mobile marketing in more detail with you.