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Graham Taylor's profile on Bizcommunity

Graham Taylor is Creative Director of brand identity specialist, Signalroom.
All | Articles | Profile
Who really understands design?

[Graham Taylor] "Nobody understands us" creative departments frequently lament, but, unless they are really weird extremists, nobody has more right to this cry than the humble designer.

Posted 7 years ago | Like
Imaginative packaging raises products above the clutter

[Graham Taylor] To make consumers feel 'I've got to have that', product packaging must spark an instant relationship with consumers. This can be skilfully achieved without threatening or challenging their perceptions, or comfort zones.

Posted 8 years ago | Like
Packaging: the definitive consumer interface

[Graham Taylor] Follow the pack and fade into the background. Create your own distinctive identity and fly high above competitors. Every brand and product speaks to consumers in a different language.

Posted 8 years ago | Like
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