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John Ginsberg | MyBiz Profile | Bizcommunity

John is involved in a software as a service company called Ensight. The company is building a marketing platform that helps companies automate communication across multiple channels. Follow @johnginsberg on Twitter.
All | Articles | Comments | Profile
John Ginsberg commented on How tag management systems can address one of the digital marketers' biggest operational headaches
Richard, you're such a smart guy, but how did you let this line get included in an otherwise perfect release?

"Tags are a form of web metadata - non-hierarchical keywords or terms used to classify web items for easy browsing and searching."

I think your PR firm is perhaps confused between meta tags and tracking tags?
Posted 2 months ago | Like
John Ginsberg commented on Renewed mobile Facebook focus, iPhone 5 launch: Ignore mobile at your peril
Not sure, it seems like a good idea to me. Same as having a native QR code reader app. But perhaps there are technical challenges that they have yet to solve, and they don't believe the market is ready for it...?
Posted 8 months ago | Like
Brands! Manage your social media platforms effectively during crises

[John Ginsberg] While the importance of having an online social media presence is becoming an increasingly critical form of consumer engagement and brand sustainability, businesses need to understand the potential repercussions of failing to manage their social media channels properly, especially during a crisis.

Posted 8 months ago | Like (3)
John Ginsberg commented on ClickMaven is now: Your digital sales partner
Congrats guys, keep scratching!
Posted 9 months ago | Like
Renewed mobile Facebook focus, iPhone 5 launch: Ignore mobile at your peril

[John Ginsberg] The recent announcement by Facebook of its increased focus in the mobile space, coupled with the fevered interest following the iPhone 5 launch, should be seen as a timely reminder to companies to seriously consider mobile as part of their existing multi-channel communications strategy.

Posted 9 months ago | Like (2)
Multichannel strategy shows major operational benefits

[John Ginsberg] Most companies run their marketing functions in a fragmented manner that is completely out of step with the reality of a multichannel world. They need to treat integration of marketing functions and data across channels as an urgent priority if they are to drive the maximum benefit from their marketing investments.

Posted 1 year ago | Like (2)
Using 'the science of shopping' to track-and-target

[John Ginsberg] LONDON, UK: Environmental psychologist Paco Underhill firmly believes that our environment influences our behaviour. He found a powerful (and profitable) application for his theories in the retail environment and founded what is now known simply as "The Science of Shopping."

Posted 1 year ago | Like (1)
Between a rock and a hard place: How should marketers deal with new channels?

[John Ginsberg] One of the most astute assessments of the relationship between humans and technology appears in the glossary of The Handbook of Technology Management under Technology Readiness which, according to the book, is the "propensity to use and adopt technologies for accomplishing goals in one's personal and professional life."

Posted 1 year ago | Like (1)
John Ginsberg
[Marketing & Media] I don't know about the rest of you, but I can't focus on this site for more than 5 minutes because there's an annoying shaking banner ad on the right of every page. Can we have an "off switch" please?
Posted 1 year ago | Like
John Ginsberg
Hello everyone! :)
Posted 2 years ago | Like

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