Dion Chang - innovator, creative thinker and visionary - is a sought-after trend analyst, and while his feet remain firmly planted on African soil, he uses a global perspective to source new ideas, gauge the zeitgeist and identify cutting-edge trends. Follown Dion on Twitter at @dionchang. For more trends and information about Flux Trends Review, go to www.fluxtrends.co.za.
Dion Chang is an innovator, creative thinker and visionary. He is a sought-after trend analyst, and while his feet remain firmly planted on African soil, he uses a global perspective to source new ideas, gauge the zeitgeist and identify cutting-edge trends. Local and international corporations turn to him as a consultant, because of his ability to think outside the box.
For 15 years he has worked in various fields in the magazine and fashion industries, and currently operates as a trend analyst, freelance journalist and columnist, specialising in social commentary.
He has written a book based on his popular cartoon character, Gloria, has sat on the judging panel of South Africa's premier magazine awards, and has faced the nation as a TV presenter.
[Dion Chang] Just in case you've not heard it enough already, 2009 will be all about collaboration, social networks and the rise of the individual, not to mention location-based services, sustainability, changing value systems and spirituality.
[Dion Chang] From free stuff to permission based marketing, people power, techno stress, the redundancy of human contact and the need for reflective thought… It's all there in trend watcher, Dion Chang's eight trends for 2008.
[Dion Chang] We imagined life in the 21st century to be so different to what it really is. Technology was meant to be assisting us, making life easier and more efficient, but technology has proved to be a double-edged sword. We communicate faster, which then forces us to make quicker decisions and therefore live, perpetually, in the fast lane.