Testimony to his leadership and organisational ability (a rare quality in creatives) he has headed up the accounts of some of South Africa's biggest billing brands including Edgars, Reckitt Benckiser, Discovery & Absa Bank. Under his perfectionist eye, ABSA, the last brand he worked on at Jupiter, achieved the highest recall and likability scores in the Bank's 11-year history.
In 2009, after 8 years at Jupiter, he joined Black River F.C as creative director and was responsible for leading the notable Nando's CEO campaign. He thoroughly enjoyed his stint at Black River F.C however great opportunities don't come around too often and when he was approached by Euro RSCG to join them at the end of 2010 it was just a little too hard to resist. The Euro philosophy of fulfilling potential and the opportunity to become a partner in the business was something that he had been looking for in his career and took up his new post as executive creative director of the group in South Africa in March 2011. He is responsible for guiding the creative output of the agency in producing iconic and effective communication.

Jonathan also has and continues to bring home advertising awards both locally and internationally.