Submit newsAdvertise & rates  23°C Johannesburg Contact us
Bizcommunity.com - Daily Marketing & Media news
Advertising  
All
140 MyBiz connections
271 MyBiz followers
150 MyBiz following

Connections

Dries Badenhorst
Riaan Kriel
Frans Malatsi
Chris Moerdyk
James Hurford
Carl September
Tiffany Markman
Ashraf Garda
Simone Puterman: editor-at-large

Walter Pike | MyBiz Profile | Bizcommunity

Walter Pike (@walterpike), the founder of PiKE | New Marketing (www.pike.co.za), consults to agencies and brands in learning how to build brands and businesses in the connected world. He founded and runs the Digital Academy (www.digitalacademy.co.za) to equip people to be successful in this world.
All | Articles | Comments | Profile
So where did FNB mess up?

[Walter Pike] Quite honestly I am not going to go down the road of criticising FNB for getting involved in either politics or religion with its "You Can Help" campaign. Although on that subject I have to point out that as a global megatrend there is a strong argument that says that corporates need to involve themselves with social issues. Ask Starbucks what it feels to be on the receiving end of not doing so.

Posted 3 months ago | Like (3)
Walter Pike commented on The great conference con
Marion - My huge issue is the fact that conference organisers sell speakers IP - thats all they have to sell and then they expect speakers to speak for free.

Its no wonder that the quality of speakers is poor and no wonder the insights are non existent. Because after a while the good quality speakers just don't accept the invitations to speak. I do sometimes speak for free but there must be a really good reason and some measurable trade exchange.

This must be the only industry in which a business can get its product for free - Imagine Ford giving dealers free cars.

There are many clever, insightful fresh thinking speakers in South Africa. But most times they just aren't on the stage these organisers prepare.
Posted 7 months ago | Like (1)
Walter Pike commented on Woolworth refutes accusations of racism, disables wall
The decision to disable the facebook page is not a great one. You give up your access to all that data, and the opportunity for fans to defend and like the SA Government decision to put its military bases on high alert because a youth activist addresses a small, tiny group of soldiers you give the attackers credibility a commodity of which they had very little.
Posted 8 months ago | Like (1)
Walter Pike commented on Axes out for advertising standards autocracy
Its hard to comment except at the risk of sounding like one has an "axe to grind" maybe a body like the ASA needs to carry out its business - but this lot - to the chopping block.
Posted 10 months ago | Like
Walter Pike commented on Social media: Marketing hype or business imperative?
The real question is something different - its how to market in the social era.
Posted 10 months ago | Like (1)
Walter Pike commented on Dark days for BlackBerry as RIM implodes
5 years ago the iPhone had just been launched to the superior chuckles of the likes of RIM, Microsoft and Nokia. Now just this one device, there is only one with different size memory chips, makes around the same profit as Exxon Mobil and unfortunatley Nokia, Blackberry (RIM) and windows mobile (Nokia at this stage) are toast.

In the 1960's Theodore Levitt wrote a fascinating article called "Marketing Myopia" go read it - it tells you why this all happened.

RIM, Nokia, Palm are all case studies of big organisations who because of their size forget to understand what business they are in, they had Marketing Myopia.
Posted 10 months ago | Like (1)
Walter Pike commented on Should B2B companies be thinking about a social media strategy?
That this is "contentious" topic is surprising. Maybe because of the idea that social media is a channel, which is very shallow thinking. Business should think of marketing and business as occurring in a social era. It is an era not a channel. So should you connect with people and engage in the community in the way they connect and communicate ... Clearly.
Posted 1 year ago | Like
Walter Pike commented on Zuma and the right to dignity
A good point, although I am pretty sure that they are an "artists impression" of those genitals (so the genitals are in fact not on display nor is the image of the presidents equipment) so they may fall into the same category as the shower head a symbol, a parody.

But I have merely assumed so my entire argument could be bollocks.
Posted 1 year ago | Like
Walter Pike commented on General Motors drops Facebook advertising on eave of IPO: Why?
Hi Dan - Yes you are right. You need salience and its certainly not one thing or the other.

The thinking though is that to get ideas to spread does not require an audience it requires understanding of networks and communities forming around issues.
Posted 1 year ago | Like
General Motors drops Facebook advertising on eave of IPO: Why?

[Walter Pike] General Motors (GM), the third biggest advertising spender in the US, has announced that it would no longer be allocating any budget to Facebook advertising because paid ads on the site have little impact on consumers' car purchases, according to a GM official. This news has had the web buzzing with wildly differing views. Here's my take.

Posted 1 year ago | Like (2)

Twitter

More
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phoneFollow us

Invite

Tell a friend about us

Advertise
Join us

ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.